Chinese social media alternative data for investment research (2026)

Read consumer and brand signals from the platforms themselves: keyword and brand heat on Douyin, WeChat and Xiaohongshu, Xiaohongshu notes and product reviews, Weibo talk, and creator campaigns. DataXAPI has 230 endpoints on one key: Douyin's brand index is $0.0020 a call, a page of Xiaohongshu note search $0.0200. The free trial covers up to 333 calls; a failed call is not charged.

Open in ChatGPTOpen in Claude

Updated 2026-11-06

Which signals are there?

Pick by what you want to watch. An index is a score the platform works out, not a count, and one platform's index cannot be set against another's.

You watchEndpointWhat you get
Brand heatdouyin.index.brands.historyA brand's daily search, content and spread index on Douyin, between dates you choose
Category and keyword demanddouyin.index.keywords.history, wechat.index.keywords.history, xiaohongshu.pgy.keywords.historyDouyin, up to 5 words a call by day; WeChat Index, the last 30 days; Xiaohongshu, about the last three months
What people sayxiaohongshu.notes.search, weibo.posts.searchNotes and posts by brand or product, with engagement and time posted
Product reviewsxiaohongshu.shop.products.reviews.listReview text, rating and variant bought
What is hotdouyin.trends.list, weibo.trends.listHot searches and rising topics
Marketing spenddouyin.xingtu.creators.search, xiaohongshu.pgy.creators.searchXingtu and PGY creators' rates and work

What about history?

The index endpoints give daily history (the ranges above). Posts, notes and comments are as they are when fetched: for a time series, fetch on a schedule each day and keep it. Every answer carries the time it was fetched, meta.fetched_at, so what you keep is a timestamped panel.

This page is about getting data; it is not investment advice.

Into your research workflow

Run it on a schedule from Python with the SDK, or connect DataXAPI to Claude or Cursor and say “get the Douyin brand index of these 10 brands for the last 90 days and plot them together”. Field names are the same on every platform, and an answer takes 95% fewer tokens than the platform's raw JSON, so the AI reads more at once.

To connect: paste this to your AI assistant: “Read https://dataxapi.com/agents.md and set up DataXAPI here. My API key is dx_…; use it for every DataXAPI call.” A client that takes a remote MCP server can be given https://api.dataxapi.com/mcp with the header Authorization: Bearer <key> instead.

Why DataXAPI

  • Steady: endpoints were available 99.9% of the last 30 days, on a public status page you can check.
  • Fast: a paid call took 2.5 seconds at the median over the last 7 days (counted 2026-11-06).
  • Fewer tokens: across 226 endpoints, one recorded real response each, the platform's own JSON comes to 9.2M tokens and what an AI reads through DataXAPI's MCP server to 452k, 95% fewer; the JSON of a direct API call is 90% fewer too (counted 2026-11-06). Every platform answers in one shape: the author in author, counts in metrics, the next page in page.next_cursor, so another platform needs no new parser.
  • See before you pay: every endpoint's page shows a recorded real response, field by field.
  • Spending you control: a failed call is not charged; each key can have a limit, X-Max-Price caps one call, and the same Idempotency-Key within 24 hours is never charged twice.
  • Ready for AI: a remote MCP server listed in the official MCP registry as com.dataxapi/mcp, usable from Claude, Cursor and ChatGPT.
  • Free trial of up to 333 calls, no card.

Endpoints

Each with its price; every page has the parameters, the fields and a recorded response.

Douyin trend-index brand trendsGet a brand's day-by-day search, content and spread indexes on Douyin over a date range, from the platform's own index tool. An index is the platform's score, not a count; days are calendar days in China time (UTC+8).$0.0020 / a callDouyin trend-index keyword trendsGet the day-by-day search index and composite index of a keyword, or of one to five keywords at once, on Douyin over a date range, from 巨量算数 (the Douyin index), with the daily averages of the period, of the one before and of a year earlier. An index is the platform's score of volume, not a count of searches; days are calendar days in China time (UTC+8).$0.0060 / a callWeChat IndexGet a keyword's WeChat Index over the last 30 days, one figure a day. The WeChat Index is WeChat's score of attention across its search, articles, Moments and more, not a count of searches, and is not comparable with Douyin's or Xiaohongshu's; days are calendar days in China time (UTC+8).$0.1 / a callXiaohongshu PGY keyword search indexGet a keyword's day-by-day search index on Xiaohongshu over about the last three months, from the platform's creator marketplace, with each day's notes about the keyword and how often they were shown, read and engaged with. The platform sets the period; it cannot be chosen. The search index is the platform's index, not a count of searches; days are calendar days in China time (UTC+8).$0.0400 / a callXiaohongshu note searchSearch Xiaohongshu notes by terms: title, text, author, engagement counts, images, and a link that opens.$0.0200 / a callWeibo realtime searchGet a page of Weibo posts for search terms, newest first: text (a long post is cut short here), author and follower count, likes, comments, reposts, pictures, topics.$0.0020 / a callXiaohongshu product reviewsGet the first page of buyers' reviews of a product of Xiaohongshu's shop by the product's ID: text, rating, variant bought, pictures, likes.$0.0200 / a call
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Start with one key.

230 endpoints on 21 platforms, from $0.0003 a call. Errors and timeouts are not charged.

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