Douyin trend-index brand comparison API

Get the daily averages of a brand's search, content and spread indexes on Douyin over a date range, from the platform's own index tool, with the averages of every brand in its industry and of the industry's top 3, 5, 10, 15 and 30 to hold them against. An index is the platform's score, not a count. One object a call; $0.0020 per call. Errors, timeouts and objects that do not exist are not charged.

GEThttps://api.dataxapi.com/v1/douyin/index/brands/metrics
Also known asdouyin brand radardouyin brand benchmarkbrand index vs industryIn Chinese: 抖音巨量算数品牌指数对比 API
Price$0.0020/ call · Errors and timeouts are not charged
Returns1 objectone brand index averages object
When an upstream failsRetried for youon the same route, or a backup route; never charged

Try it

Change a value and the request on the right follows.
Run · $0.0020

Sign in to run it; it runs on your own balance. New accounts can try this endpoint free, up to 50 calls.

The first 2 rows of a response recorded 2026-10-12 21:56 UTC for 泡泡玛特.
scopesearch_indexcontent_indexspread_index
top15105,28257,56973,644
top3114,81858,92576,682
curl -G "https://api.dataxapi.com/v1/douyin/index/brands/metrics" \
  --data-urlencode "brand=泡泡玛特" \
  --data-urlencode "since=2026-09-01T00:00:00Z" \
  --data-urlencode "until=2026-09-30T00:00:00Z" \
  -H "Authorization: Bearer $DATAXAPI_API_KEY"
{
  "code": "ok",
  "request_id": "5c3f9e64-c3ba-498d-9475-21a0ae9ae19b",
  "data": {
    "item": {
      "brand": "泡泡玛特",
      "category": "母婴",
      "search_index": 123594,
      "content_index": 46731,
      "spread_index": 77244,
      "benchmarks": [
        {
          "scope": "top15",
          "search_index": 105282,
          "content_index": 57569,
          "spread_index": 73644
        },
        {
          "scope": "top3",
          "search_index": 114818,
          "content_index": 58925,
          "spread_index": 76682
        },
        // … 4 more
      ]
    }
  },
  "warnings": [],
  "meta": {
    "capability": "douyin.index.brands.metrics",
    "result_status": "complete",
    "fetched_at": "2026-10-12T21:56:45.000Z",
    "cached": false,
    "replayed": false,
    "unavailable": {},
    "billing": {
      "amount": "0.002",
      "currency": "USD",
      "balance_after": "9.998"
    }
  }
}

From a response recorded 2026-10-12 21:56 UTC. Names, text and IDs are examples, and so are the links: none is the recorded one (the page shows no one's personal data); the figures are as recorded. Long lists are cut. The request ID, cursor and balance are made up.

Size as sent: 944 B in the standard view (944 B compact, 944 B full).

This example as a JSON file

curl -G "https://api.dataxapi.com/v1/douyin/index/brands/metrics" \
  --data-urlencode "brand=泡泡玛特" \
  --data-urlencode "since=2026-09-01T00:00:00Z" \
  --data-urlencode "until=2026-09-30T00:00:00Z" \
  -H "Authorization: Bearer $DATAXAPI_API_KEY"
from dataxapi import DataXAPI

dx = DataXAPI()  # reads DATAXAPI_API_KEY
result = dx.douyin.index.brands.metrics(brand="泡泡玛特", since="2026-09-01T00:00:00Z", until="2026-09-30T00:00:00Z")
print(result["data"]["item"])
import { DataXAPI } from "@dataxapi/sdk";

const dx = new DataXAPI(); // reads DATAXAPI_API_KEY
const result = await dx.douyin.index.brands.metrics({ brand: "泡泡玛特", since: "2026-09-01T00:00:00Z", until: "2026-09-30T00:00:00Z" });
console.log(result.data.item);
dataxapi call douyin.index.brands.metrics 'brand=泡泡玛特' since=2026-09-01T00:00:00Z until=2026-09-30T00:00:00Z
{
  "mcpServers": {
    "dataxapi": {
      "type": "http",
      "url": "https://api.dataxapi.com/mcp",
      "headers": {
        "Authorization": "Bearer ${DATAXAPI_API_KEY}"
      }
    }
  }
}

Add this to your MCP client, then ask your agent to call douyin.index.brands.metrics.

Parameters

brandtextrequired

The brand's name, spelled as the index lists it. Example: 泡泡玛特.

sincetimerequired

The first day counted: the China-time (UTC+8) calendar day this moment falls on. Example: 2026-09-01T00:00:00Z.

untiltimerequired

The last day counted, read the same way; the platform publishes a day or two late. Example: 2026-09-30T00:00:00Z.

viewtext

How much of each item to return. All three cost the same. Values: compact, standard (default), full.

fieldslist of text

Return only these fields. Each by its path, such as author.name.

Known limits

  • One object per call: there is nothing to page.

Returned fields

data.item is one brand index averages object. Preview: the structure may change, announced beforehand.

brandtextcompact

The brand's name

categorytextcompact

The industry the platform files the brand under, in its words

search_indexintegercompact

Daily average of the search index over the period

content_indexintegercompact

Daily average of the content index over the period

spread_indexintegercompact

Daily average of the spread index over the period

benchmarkslist of objectcompact

What to hold it against: the average of every brand in the industry, and of its leading brands

Show all 13 fields →
benchmarks[].scopetextcompact

Which brands: all of the industry, or its top 3, 5, 10, 15 or 30alltop3top5top10top15top30

benchmarks[].search_indexintegercompact

Daily average search index of that group

benchmarks[].content_indexintegercompact

Daily average content index of that group

benchmarks[].spread_indexintegercompact

Daily average spread index of that group

approximatelist of objectcompact

Which numbers of this item are approximate or lower bounds; absent when all are exact

approximate[].fieldtextcompact

Path of the field, such as metrics.views

approximate[].kindtextcompact

Approximate, or a lower boundapproximatelower_bound

Typical size of one item: compact 619 B, standard 619 B, full 619 B (measured on the response recorded 2026-10-12 21:56 UTC).

When you are charged

A result with data$0.0020, once per call
The object does not exist (404)not charged
Invalid parameters, a failure of ours or of the data source, a timeoutnot charged
CaseCharged
The most one call can cost$0.0020 (send X-Max-Price to refuse anything above your own limit)

Prices as read 2026-10-21 09:10 UTC, under price book 2, in effect since 2026-10-17 11:00 UTC; the Playground reads the price in force before a run.

If the object does not exist

The answer is 404 not_found and nothing is charged. reason says which: not_found (it does not exist) or private_or_deleted.

Errors

What this endpoint can answer with; codes all endpoints share are on the full list.

HTTPCodeMeaningCharged
400invalid_paramsA parameter is invalidRetry: After a fixNo
402insufficient_balanceThe balance is too lowRetry: After a fixNo
404not_foundThe object does not exist, is private or was deletedRetry: NoNo
502upstream_failedThe data source failedRetry: YesNo
504timeoutThe data did not arrive in time; retry with the same idempotency keyRetry: YesNo

All error codes →

Questions

How much does the Douyin trend-index brand comparison API cost?

$0.0020 per call. The most one call can cost is $0.0020.

When am I not charged?

Errors, timeouts and objects that do not exist are not charged.

What happens if the object does not exist?

The answer is 404 not_found and nothing is charged. reason says which: not_found (it does not exist) or private_or_deleted.

All 34 Douyin endpoints

Douyin trend-index endpoints
Douyin endpoints
Douyin Xingtu endpoints

Use it in your AI

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Your API key is built in, so there is nothing to configure.

Read https://dataxapi.com/agents.md and set up DataXAPI in this agent. My API key is dx_…; use it for every DataXAPI call.
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then paste

Paste it into your agent

It reads the page the prompt points to and connects itself.

Your agent
Read https://dataxapi.com/agents.md and set up DataXAPI in this agent. My API key is dx_••••; use it for every DataXAPI call.
DataXAPI connected · 5 tools ready
now try it

Now ask something

Use one of these, or your own words.

Read https://dataxapi.com/apis/douyin/index/brands/metrics.md and help me use the DataXAPI endpoint douyin.index.brands.metrics (Douyin trend-index brand comparison).
Prefer to set it up by hand?
dataxapi setupgives the agents on your machine (Claude Code, Codex, Cursor) the DataXAPI MCP server and the base skill. The key is read from DATAXAPI_API_KEY; none is written into a file.MCP server: https://api.dataxapi.com/mcp. The entry for your client is under MCP in the request examples of this page; then ask your agent to call douyin.index.brands.metrics.Other clients →
Ask with this pageSends the Markdown version
Brief for an AIEverything needed to call it, as text
Show the text
Use the DataXAPI endpoint douyin.index.brands.metrics (Douyin trend-index brand comparison). Get the daily averages of a brand's search, content and spread indexes on Douyin over a date range, from the platform's own index tool, with the averages of every brand in its industry and of the industry's top 3, 5, 10, 15 and 30 to hold them against. An index is the platform's score, not a count.
Call GET https://api.dataxapi.com/v1/douyin/index/brands/metrics with the header "Authorization: Bearer $DATAXAPI_API_KEY". Read the key from the environment variable DATAXAPI_API_KEY; never write it into code.
Parameters:
- brand (required): The brand's name, spelled as the index lists it. Example: 泡泡玛特.
- since (required): The first day counted: the China-time (UTC+8) calendar day this moment falls on. Example: 2026-09-01T00:00:00Z.
- until (required): The last day counted, read the same way; the platform publishes a day or two late. Example: 2026-09-30T00:00:00Z.
- view: How much of each item to return. All three cost the same. Values: compact, standard (default), full.
- fields: Return only these fields. Each by its path, such as author.name.
Price: $0.0020 per call. Errors, timeouts and objects that do not exist are not charged.
The answer is JSON: data.item holds brand index averages; meta.billing.amount is what this call was charged.
Example:
curl -G "https://api.dataxapi.com/v1/douyin/index/brands/metrics" \
  --data-urlencode "brand=泡泡玛特" \
  --data-urlencode "since=2026-09-01T00:00:00Z" \
  --data-urlencode "until=2026-09-30T00:00:00Z" \
  -H "Authorization: Bearer $DATAXAPI_API_KEY"
Full reference in Markdown: https://dataxapi.com/apis/douyin/index/brands/metrics.md

Names and identifiers

In Chinese
抖音巨量算数品牌指数对比 API
Endpoint ID
douyin.index.brands.metrics
Endpoint
GET /v1/douyin/index/brands/metrics
Last checked 2026-10-21 09:10 UTC.View the Markdown versionopenapi.jsonllms.txt

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