Brand index averages object
The Brand index averages object has 9 fields and is returned by 1 endpoint on Douyin. A call costs $0.0020. It is a preview structure and may still change.
Brand index averages is a brand's search, content and spread indexes on Douyin's trend-index (巨量算数), each as a daily average over the dates asked for. benchmarks sets them against the average of every brand in its industry and of the industry's top 3, 5, 10, 15 and 30.
It names the brand and its category the way Brand index history does, which has the same three indexes day by day. Read the two together: the averages say where a brand stands in its industry, the history when it moved.
Fields
A field the platform cannot give is left out of the item and named in meta.unavailable. It is never filled with a guess or a zero.
The brand's name
The industry the platform files the brand under, in its words
Daily average of the search index over the period
Daily average of the content index over the period
Daily average of the spread index over the period
What to hold it against: the average of every brand in the industry, and of its leading brands
Which brands: all of the industry, or its top 3, 5, 10, 15 or 30: all top3 top5 top10 top15 top30
Daily average search index of that group
Daily average content index of that group
Daily average spread index of that group
Endpoints that return Brand index averages
The number beside each platform is how many of its endpoints return it.
Example
One item from douyin.index.brands.metrics, as recorded 2026-10-12 21:56 UTC. Names, text, IDs and links are examples; the figures are as recorded.
{
"brand": "泡泡玛特",
"category": "母婴",
"search_index": 123594,
"content_index": 46731,
"spread_index": 77244,
"benchmarks": [
{
"scope": "top15",
"search_index": 105282,
"content_index": 57569,
"spread_index": 73644
},
{
"scope": "top3",
"search_index": 114818,
"content_index": 58925,
"spread_index": 76682
},
// … 4 more
]
}