Brand index history object
The Brand index history object has 6 fields and is returned by 1 endpoint on Douyin. A call costs $0.0020. It is a preview structure and may still change.
Brand index history is a brand's three indexes day by day on Douyin's trend-index (巨量算数): search_index, content_index and spread_index. They are the platform's scores, not counts, and each day is a calendar day in China time.
brand is the brand's name as the index spells it, and category the industry the platform files it under. Brand index averages gives the same three indexes averaged over a period, beside the leading brands of its industry.
Fields
A field the platform cannot give is left out of the item and named in meta.unavailable. It is never filled with a guess or a zero.
The brand's name
The industry the platform files the brand under, in its words
The indexes day by day, one entry a day, oldest first
The day: a calendar day in China time (UTC+8), written as midnight UTC of its date (8 a.m. that day in China); passed back as since or until it asks for that same day
Search index: how much the brand was searched, not a count of searches
Content index: how much content about the brand there was, not a count of posts
Spread index: how far that content travelled, not a count
Endpoints that return Brand index history
The number beside each platform is how many of its endpoints return it.
Example
One item from douyin.index.brands.history, as recorded 2026-10-12 21:56 UTC. Names, text, IDs and links are examples; the figures are as recorded.
{
"brand": "泡泡玛特",
"category": "母婴",
"points": [
{
"date": "2026-09-01T00:00:00Z",
"search_index": 121864,
"content_index": 41224,
"spread_index": 75601
},
{
"date": "2026-09-02T00:00:00Z",
"search_index": 122413,
"content_index": 46057,
"spread_index": 77637
},
{
"date": "2026-09-03T00:00:00Z",
"search_index": 122213,
"content_index": 45504,
"spread_index": 77642
},
{
"date": "2026-09-04T00:00:00Z",
"search_index": 122205,
"content_index": 54042,
"spread_index": 78337
},
{
"date": "2026-09-05T00:00:00Z",
"search_index": 124682,
"content_index": 42229,
"spread_index": 77377
},
{
"date": "2026-09-06T00:00:00Z",
"search_index": 124155,
"content_index": 42738,
"spread_index": 76569
},
{
"date": "2026-09-07T00:00:00Z",
"search_index": 121751,
"content_index": 41525,
"spread_index": 76108
},
// … 23 more
]
}