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What is Xiaohongshu PGY?

PGY (蒲公英, Pugongying, pgy.xiaohongshu.com) is Xiaohongshu (RedNote)'s own platform for sponsored notes and live-stream deals, where brands find creators, see their rates and place orders. DataXAPI reads PGY creators' rates, audiences and note figures, and its keyword search index. DataXAPI reads Xiaohongshu (RedNote) with 21 endpoints, from $0.0200 a call; a failed call is not charged.

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What it is and who uses it

Its page calls it Xiaohongshu's official platform for content seeding and live-stream collaboration (种草, seeding, is a recommendation that plants the wish to buy). Its own guide calls it the first stop for content seeding: for creators, a main way to earn; for clients, the place to find creators and place sponsored and e-commerce deals.

A brand first applies for a Xiaohongshu professional account, paying a 600 yuan review fee, then signs in to PGY.

Rates and fees

A custom order is settled as the creator's fixed rate plus a 10% platform service fee: the guide's example is a 10,000 yuan rate and a 1,000 yuan fee. The creator decides within 72 hours whether to take it. Image notes and video notes are priced apart.

As its in-page help puts it, the fee is 10% in the standard mode, 10% plus a boost amount you set in the boost mode, 20% in the performance mode, and 10% for batch orders.

What its figures mean

As its in-page help puts it: median reads, impressions and interactions are the middle values over the last 30 days' everyday notes, and an interaction is a like, save, comment, share or follow. Estimated CPM, price per read and price per interaction are worked out from the rate and those medians, counting natural traffic only, and are marked for reference only.

After an order, CPE is all ad spend on the note, once used as ad material, over its interactions; the engagement rate is all interactions over all reads, natural and paid. The keyword search index in its content square is based on the total precise searches for the keyword over the last 90 days: the higher, the hotter.

What you can get through DataXAPI

xiaohongshu.pgy.creators.search finds creators by what they write about and gives the PGY creator ID the others take; in the full view it adds the image-note and video-note rates and median reads and interactions. xiaohongshu.pgy.creators.audience.get gives who follows a creator; xiaohongshu.pgy.creators.metrics the last 30 or 90 days' medians and engagement rate; xiaohongshu.pgy.creators.notes.list the creator's notes, with whether each was sponsored.

xiaohongshu.pgy.keywords.history gives a keyword's daily search index over about the last three months, with each day's notes, impressions, reads and interactions; xiaohongshu.pgy.keywords.related what people search before and after it.

What it cannot give

Placing an order, and the post-campaign CPE of your own orders: the endpoints give no CPE. An audience comes as shares, with no head counts and no city tier or purchase breakdowns. The keyword history's period is set by the platform. We found no definition of PGY's CPC.

Endpoints

Each with its price; every page has the parameters, the fields and a recorded response.

Xiaohongshu PGY creator searchSearch Xiaohongshu creators on PGY by terms, matched against what they write about: creator ID, name, handle, location, content categories, followers, and in the full view what an image note and a video note cost and median reads and interactions. The creator ID the other PGY endpoints take comes from here.$0.0400 / a callXiaohongshu PGY creator audience profileGet who follows a Xiaohongshu creator, by PGY creator ID: the share of each segment by gender, age, province, city, interest and device, and the day the figures are of.$0.0400 / a callXiaohongshu PGY creator metricsGet how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: notes, median impressions, reads and interactions, engagement and completion ratios, the share of notes past 100 and 1,000 likes, and the standing among comparable creators.$0.0400 / a callXiaohongshu PGY creator notesGet a page of a Xiaohongshu creator's notes by PGY creator ID, newest first, with the figures PGY gives for each: reads, likes, saves, whether it was sponsored and for which brand.$0.0400 / a callXiaohongshu PGY keyword search indexGet a keyword's day-by-day search index on Xiaohongshu over about the last three months, from the platform's creator marketplace, with each day's notes about the keyword and how often they were shown, read and engaged with. The platform sets the period; it cannot be chosen. The search index is the platform's index, not a count of searches; days are calendar days in China time (UTC+8).$0.0400 / a callXiaohongshu PGY related keywordsGet what people search on Xiaohongshu before and after a keyword, from the platform's creator marketplace, each with its place by relevance, its search index, the notes about it and their reads: for expanding a seed keyword. The search index is the platform's index, not a count of searches; for a word the platform gives no figures for, these are null.$0.0400 / a call

Sources

What this page says of other services is from their own pages and documents, read on 2026-10-29. Prices and features change: check the source before you decide.