How do I find an industry's hit articles on WeChat Official Accounts? (2026)

From keywords: three steps

1. Search. Call wechat.posts.search with an industry word, sort=popular and published_within=week, or half_year for a longer look. WeChat Search mixes articles and Channels videos, so keep the items whose type is article. They carry a title, a digest, the account's name, the time and a link, and no counts yet.

2. Read the numbers. Pass each article's url to wechat_mp.articles.metrics: metrics.views is reads, metrics.likes likes, metrics.shares shares, metrics.favorites saves, metrics.comments comments. It takes the long link with __biz, mid, idx and sn; a short /s/ link is not taken.

3. Sort. Above 100,000 reads WeChat shows only “10万+”, so the count comes as 100001 and approximate marks it a lower bound. Among those, tell articles apart by shares and likes.

From accounts: when you want the industry's regulars

wechat_mp.accounts.search finds accounts by keyword, at $0.05635 an account and 5 by default. With view=full it adds a third-party database's estimates of active followers and lead-article reads, not official and possibly months old. Pass each account's id to wechat_mp.accounts.articles.list, about 10 articles a page, then read those articles with the metrics call.

A read count means more beside the account's own usual: 50,000 reads is a hit for an account whose lead articles get 5,000. Use the estimate above as a rough yardstick, or the account's own recent articles.

What a round comes to

The numbers are as they stand when read. Read an article again a week later to see how far it went.

Endpoints

Each with its price; every page has the parameters, the fields and a recorded response.