Chinese social media marketing data tools: official tools and APIs (2026)
Each platform has its own data tools: Ocean Engine's index and Xingtu for Douyin, PGY for Xiaohongshu, WeChat Index for WeChat, and each platform's hot lists. They serve well by hand on the web; for bulk, schedules, programs or an AI, DataXAPI reads most of what they show on one key. The free trial covers up to 333 calls; a failed call is not charged.
Updated 2026-11-06
The official tools, and the endpoints for each
Each tool is the platform's own, linked at the end; the right column is the DataXAPI endpoint for the same data.
| Tool | Shows | Takes | Endpoint |
|---|---|---|---|
| Ocean Engine index (Douyin) | Keyword heat, related words, audiences, brand index | A login | douyin.index.keywords.history and others, from $0.0060 |
| Xingtu | Douyin creators' rates, audiences, reach | A brand or agency account | douyin.xingtu.creators.rates.get and others |
| Xiaohongshu PGY | Creators' rates, audiences, keyword search index | A brand account | xiaohongshu.pgy.creators.get, xiaohongshu.pgy.keywords.history |
| WeChat Index | A keyword's heat over 30 days | Looked up inside WeChat | wechat.index.keywords.history, $0.1 |
| Douyin hot spots | Douyin's hot and rising topics | A login | douyin.trends.list, douyin.index.trends.list |
| Weibo, Zhihu and Bilibili hot lists | What is hot now | Open to all | weibo.trends.list, zhihu.trends.list, bilibili.trends.list |
When does an API make sense?
For a few words or creators, the official tools are enough. For dozens or hundreds at once, a daily check, a spreadsheet, or an AI doing the looking, an API saves the logins to each back office: one key, paid per call, nothing charged for a failure.
Why DataXAPI
- Steady: endpoints were available 99.9% of the last 30 days, on a public status page you can check.
- Fast: a paid call took 2.5 seconds at the median over the last 7 days (counted 2026-11-06).
- Fewer tokens: across 226 endpoints, one recorded real response each, the platform's own JSON comes to 9.2M tokens and what an AI reads through DataXAPI's MCP server to 452k, 95% fewer; the JSON of a direct API call is 90% fewer too (counted 2026-11-06). Every platform answers in one shape: the author in
author, counts inmetrics, the next page inpage.next_cursor, so another platform needs no new parser. - See before you pay: every endpoint's page shows a recorded real response, field by field.
- Spending you control: a failed call is not charged; each key can have a limit,
X-Max-Pricecaps one call, and the sameIdempotency-Keywithin 24 hours is never charged twice. - Ready for AI: a remote MCP server listed in the official MCP registry as
com.dataxapi/mcp, usable from Claude, Cursor and ChatGPT. - Free trial of up to 333 calls, no card.
Endpoints
Each with its price; every page has the parameters, the fields and a recorded response.
Douyin trend-index keyword trendsGet the day-by-day search index and composite index of a keyword, or of one to five keywords at once, on Douyin over a date range, from 巨量算数 (the Douyin index), with the daily averages of the period, of the one before and of a year earlier. An index is the platform's score of volume, not a count of searches; days are calendar days in China time (UTC+8).$0.0060 / a callDouyin Xingtu creator rate cardGet what a Douyin creator charges on Xingtu for each kind of sponsored work, and how it is settled.$0.0400 / a callXiaohongshu PGY creator detailGet a Xiaohongshu creator's profile on PGY by creator ID: name, handle, location, content categories, followers, and in the full view what an image note and a video note cost, the number of sponsored notes and median reads and interactions.$0.0400 / a callXiaohongshu PGY keyword search indexGet a keyword's day-by-day search index on Xiaohongshu over about the last three months, from the platform's creator marketplace, with each day's notes about the keyword and how often they were shown, read and engaged with. The platform sets the period; it cannot be chosen. The search index is the platform's index, not a count of searches; days are calendar days in China time (UTC+8).$0.0400 / a callWeChat IndexGet a keyword's WeChat Index over the last 30 days, one figure a day. The WeChat Index is WeChat's score of attention across its search, articles, Moments and more, not a count of searches, and is not comparable with Douyin's or Xiaohongshu's; days are calendar days in China time (UTC+8).$0.1 / a callDouyin hot search boardGet a Douyin hot list: hot searches, rising topics, topic ranking, top search terms or the music chart, with rank and heat.$0.0020 / a callWeibo hot search boardGet Weibo's current hot search list, 50 terms, with rank and heat.$0.0020 / a call
Sources
What this page says of other services is from their own pages and documents, read on 2026-11-06.
How-to guides
How to get Douyin keyword trends in bulkHow to get a keyword's search index and related keywords on Xiaohongshu PGYMore about Douyin
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230 endpoints on 21 platforms, from $0.0003 a call. Errors and timeouts are not charged.