# Chinese social media marketing data tools: official tools and APIs (2026)

Each platform has its own data tools: Ocean Engine's index and Xingtu for Douyin, PGY for Xiaohongshu, WeChat Index for WeChat, and each platform's hot lists. They serve well by hand on the web; for bulk, schedules, programs or an AI, DataXAPI reads most of what they show on one key. The free trial covers up to 333 calls; a failed call is not charged.

Updated 2026-11-06

## The official tools, and the endpoints for each

Each tool is the platform's own, linked at the end; the right column is the DataXAPI endpoint for the same data.

| Tool | Shows | Takes | Endpoint |
| --- | --- | --- | --- |
| Ocean Engine index (Douyin) | Keyword heat, related words, audiences, brand index | A login | `douyin.index.keywords.history` and others, from $0.0060 |
| Xingtu | Douyin creators' rates, audiences, reach | A brand or agency account | `douyin.xingtu.creators.rates.get` and others |
| Xiaohongshu PGY | Creators' rates, audiences, keyword search index | A brand account | `xiaohongshu.pgy.creators.get`, `xiaohongshu.pgy.keywords.history` |
| WeChat Index | A keyword's heat over 30 days | Looked up inside WeChat | `wechat.index.keywords.history`, $0.1 |
| Douyin hot spots | Douyin's hot and rising topics | A login | `douyin.trends.list`, `douyin.index.trends.list` |
| Weibo, Zhihu and Bilibili hot lists | What is hot now | Open to all | `weibo.trends.list`, `zhihu.trends.list`, `bilibili.trends.list` |

## When does an API make sense?

For a few words or creators, the official tools are enough. For dozens or hundreds at once, a daily check, a spreadsheet, or an AI doing the looking, an API saves the logins to each back office: one key, paid per call, nothing charged for a failure.

## Why DataXAPI

- Steady: endpoints were available 99.9% of the last 30 days, on a public status page you can check.
- Fast: a paid call took 2.5 seconds at the median over the last 7 days (counted 2026-11-06).
- Fewer tokens: across 226 endpoints, one recorded real response each, the platform's own JSON comes to 9.2M tokens and what an AI reads through DataXAPI's MCP server to 452k, 95% fewer; the JSON of a direct API call is 90% fewer too (counted 2026-11-06). Every platform answers in one shape: the author in `author`, counts in `metrics`, the next page in `page.next_cursor`, so another platform needs no new parser.
- See before you pay: every endpoint's page shows a recorded real response, field by field.
- Spending you control: a failed call is not charged; each key can have a limit, `X-Max-Price` caps one call, and the same `Idempotency-Key` within 24 hours is never charged twice.
- Ready for AI: a remote MCP server listed in the official MCP registry as `com.dataxapi/mcp`, usable from Claude, Cursor and ChatGPT.
- Free trial of up to 333 calls, no card.

## Endpoints

- [Douyin trend-index keyword trends](https://dataxapi.com/apis/douyin/index/keywords/history/) ($0.0060 / a call): Get the day-by-day search index and composite index of a keyword, or of one to five keywords at once, on Douyin over a date range, from 巨量算数 (the Douyin index), with the daily averages of the period, of the one before and of a year earlier. An index is the platform's score of volume, not a count of searches; days are calendar days in China time (UTC+8).
- [Douyin Xingtu creator rate card](https://dataxapi.com/apis/douyin/xingtu/creators/rates/get/) ($0.0400 / a call): Get what a Douyin creator charges on Xingtu for each kind of sponsored work, and how it is settled.
- [Xiaohongshu PGY creator detail](https://dataxapi.com/apis/xiaohongshu/pgy/creators/get/) ($0.0400 / a call): Get a Xiaohongshu creator's profile on PGY by creator ID: name, handle, location, content categories, followers, and in the full view what an image note and a video note cost, the number of sponsored notes and median reads and interactions.
- [Xiaohongshu PGY keyword search index](https://dataxapi.com/apis/xiaohongshu/pgy/keywords/history/) ($0.0400 / a call): Get a keyword's day-by-day search index on Xiaohongshu over about the last three months, from the platform's creator marketplace, with each day's notes about the keyword and how often they were shown, read and engaged with. The platform sets the period; it cannot be chosen. The search index is the platform's index, not a count of searches; days are calendar days in China time (UTC+8).
- [WeChat Index](https://dataxapi.com/apis/wechat/index/keywords/history/) ($0.1 / a call): Get a keyword's WeChat Index over the last 30 days, one figure a day. The WeChat Index is WeChat's score of attention across its search, articles, Moments and more, not a count of searches, and is not comparable with Douyin's or Xiaohongshu's; days are calendar days in China time (UTC+8).
- [Douyin hot search board](https://dataxapi.com/apis/douyin/trends/list/) ($0.0020 / a call): Get a Douyin hot list: hot searches, rising topics, topic ranking, top search terms or the music chart, with rank and heat.
- [Weibo hot search board](https://dataxapi.com/apis/weibo/trends/list/) ($0.0020 / a call): Get Weibo's current hot search list, 50 terms, with rank and heat.

## How-to guides

- [How to get Douyin keyword trends in bulk](https://dataxapi.com/guides/douyin-keyword-trends/)
- [How to get a keyword's search index and related keywords on Xiaohongshu PGY](https://dataxapi.com/guides/xiaohongshu-pgy-keywords/)

## Sources

What this page says of other services is from their own pages and documents, read on 2026-11-06.

- [Ocean Engine index](https://trendinsight.oceanengine.com/)
- [Xingtu](https://www.xingtu.cn/)
- [Xiaohongshu PGY](https://pgy.xiaohongshu.com/)
- [WeChat Index](https://index.weixin.qq.com/)
- [Douyin hot spots](https://douhot.douyin.com/)

## More about Douyin

- [Douyin API](https://dataxapi.com/apis/douyin/)
- [Xiaohongshu (RedNote) API](https://dataxapi.com/apis/xiaohongshu/)
- [WeChat Search API](https://dataxapi.com/apis/wechat/)
- [Weibo API](https://dataxapi.com/apis/weibo/)
- [Douyin trend-index API](https://dataxapi.com/apis/douyin/index/)
- [Douyin Xingtu API](https://dataxapi.com/apis/douyin/xingtu/)
- [Xiaohongshu PGY API](https://dataxapi.com/apis/xiaohongshu/pgy/)
- [How do I export Douyin data?](https://dataxapi.com/answers/export-douyin-data/)
- [What is sec_uid on Douyin, and how is it different from uid and the Douyin ID?](https://dataxapi.com/answers/douyin-sec-uid/)
- [What are aweme_id and modal_id on Douyin, and what is a v.douyin.com link?](https://dataxapi.com/answers/douyin-aweme-id-modal-id/)
- [Is the Douyin search index a number of searches?](https://dataxapi.com/answers/douyin-search-index-vs-search-count/)
- [What is the Douyin keyword index (Ocean Engine)?](https://dataxapi.com/answers/what-is-douyin-keyword-index-ocean-engine/)
- [What is Douyin Xingtu?](https://dataxapi.com/answers/what-is-douyin-xingtu/)
- [Can Douyin's open platform read other people's videos and comments? (2026)](https://dataxapi.com/answers/douyin-open-platform-api/)
- [How do I check a keyword's heat on Douyin and Xiaohongshu before advertising? (2026)](https://dataxapi.com/answers/douyin-xiaohongshu-keyword-heat/)
- [How do I export all of a Douyin creator's video data? (2026)](https://dataxapi.com/answers/export-douyin-creator-videos/)
- [How do I export Douyin comments in bulk to find what users want? (2026)](https://dataxapi.com/answers/export-douyin-comments-user-needs/)
- [How do I find Douyin videos that took off from small accounts, and can I pull them in bulk? (2026)](https://dataxapi.com/answers/douyin-low-fan-viral-videos/)
- [What are a_bogus and X-Bogus on Douyin? (2026)](https://dataxapi.com/answers/douyin-a-bogus-x-bogus/)
- [What is msToken on Douyin? (2026)](https://dataxapi.com/answers/douyin-mstoken/)
- [Which Douyin API should I use for search, accounts and comments? (2026)](https://dataxapi.com/answers/which-douyin-api-to-use/)
- [How do I pull Douyin's hot-topic data by program? (2026)](https://dataxapi.com/answers/douyin-hot-topics-by-program/)
- [How do I use AI to audit and review an account? (2026)](https://dataxapi.com/answers/ai-account-audit-and-review/)
- [How do I filter Xingtu creators in bulk and see their rates? (2026)](https://dataxapi.com/answers/douyin-xingtu-creators-bulk-filter/)
- [What is ttwid on Douyin? (2026)](https://dataxapi.com/answers/douyin-ttwid/)
- [What are verifyFp and s_v_web_id on Douyin? (2026)](https://dataxapi.com/answers/douyin-verifyfp-s-v-web-id/)
- [How do I convert a Douyin sec_uid to a uid, and back? (2026)](https://dataxapi.com/answers/douyin-sec-uid-to-uid/)
- [Douyin API for developers: third-party Douyin data APIs and what they return (2026)](https://dataxapi.com/answers/douyin-third-party-data-apis/)
- [Douyin MCP server for Claude and Cursor (2026)](https://dataxapi.com/answers/douyin-mcp/)
- [Creator (KOL) data from Douyin and Xiaohongshu: profiles, posts and rates (2026)](https://dataxapi.com/answers/douyin-xiaohongshu-creator-data/)
- [Which social media data API is best for AI agents? Count the tokens a response takes (2026)](https://dataxapi.com/answers/social-media-api-for-ai-agents/)
- [Social media API responses fill the AI's context and burn tokens: what to do](https://dataxapi.com/answers/api-response-too-many-tokens/)
- [Douyin, WeChat and Xiaohongshu data in Claude Code and Codex (2026)](https://dataxapi.com/answers/claude-code-codex-china-social-data/)
- [How many tokens does a social media API response take in an AI? Every endpoint measured (2026)](https://dataxapi.com/answers/social-media-api-token-benchmark/)
- [Douyin API for AI agents and LLMs: fewer tokens, called from Claude and Cursor (2026)](https://dataxapi.com/answers/douyin-api-for-ai-agents/)
- [Douyin video download URL: getting a video's play address by API (2026)](https://dataxapi.com/answers/douyin-video-play-url-api/)
- [Douyin and Xiaohongshu search box suggestions (autocomplete) by API, in bulk (2026)](https://dataxapi.com/answers/douyin-xiaohongshu-search-suggestions-api/)
- [Douyin video completion rate and plays: Xingtu's video report by API (2026)](https://dataxapi.com/answers/douyin-video-completion-rate/)
- [How to export Douyin video comments in bulk](https://dataxapi.com/guides/douyin-video-comments/)
- [How to look up a Douyin creator's Xingtu rate card](https://dataxapi.com/guides/douyin-xingtu-creator-rates/)
- [Does Douyin have an API? Get videos and comments with Python (2026)](https://dataxapi.com/guides/douyin-api-python/)
- [SocialCrawl alternative for Douyin, Xiaohongshu and WeChat data](https://dataxapi.com/compare/socialcrawl-alternative/)
- [How to choose a social media data API: failed-call charges, MCP and Chinese platforms](https://dataxapi.com/compare/social-media-data-apis/)

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Catalog revision 9d3b7fa5a896745d. [HTML version](https://dataxapi.com/answers/chinese-social-media-marketing-data-tools/)