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Xiaohongshu

xiaohongshu.pgy.bloggers.fans.profile@v1

Xiaohongshu PGY audience profile

PGY Blogger AudienceProfile

Read aggregate audience distributions across age, gender, interests, location, and devices.

POST/v1/xiaohongshu/pgy/bloggers/fans/profile

Chinese name: 小红书蒲公英博主粉丝画像 · 蒲公英博主受众 · 资料
读取粉丝年龄、性别、兴趣、地域和设备的聚合分布。

Use it when

  • Use it to assess whether a creator's audience matches a target segment.

Do not use it for

  • Do not use it to identify individuals or infer sensitive traits.

Request parameters

Fielduser_idTypestringConstraints and defaultspattern: "^[a-f0-9]{24}$"RequirementRequired
Full request JSON Schema
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "user_id": {
      "type": "string",
      "pattern": "^[a-f0-9]{24}$"
    }
  },
  "required": [
    "user_id"
  ],
  "additionalProperties": false
}

Static response example

application/json
{
  "code": 200,
  "request_id": "req_example_pgy_fans_profile",
  "message": "success",
  "data": {
    "creator_id": "5c668b3e0000000012021605",
    "item": {
      "snapshot_date": "2026-08-01",
      "ages": [
        {
          "label": "25-34",
          "percent": 48.5
        }
      ],
      "genders": [
        {
          "label": "male",
          "percent": 21.8
        },
        {
          "label": "female",
          "percent": 78.2
        }
      ],
      "interests": [
        {
          "label": "美妆",
          "percent": 45.6
        }
      ],
      "provinces": [
        {
          "label": "上海",
          "percent": 18.4
        }
      ],
      "cities": [
        {
          "label": "上海",
          "percent": 12.3
        }
      ],
      "devices": [
        {
          "label": "iOS",
          "percent": 62.1
        }
      ]
    }
  },
  "page": {
    "next_cursor": null
  },
  "warnings": [],
  "meta": {
    "result_status": "complete",
    "balance_after": "49.61",
    "listing_id": "xiaohongshu.pgy.bloggers.fans.profile",
    "version": "v1",
    "catalog_release_id": "catalog-production-2026-09-17.1",
    "price_book_version": "pricebook-production-2026-09-17.1",
    "charged_amount": "0.39",
    "currency": "CNY"
  }
}

Unavailable while paused

Complete and empty results are charged; partial results and failures are not.

Response contract

The field summary is for scanning; the full JSON Schema is the stable output contract.

FieldcodeTypenumberConstraints and defaultsconst: 200RequirementRequired
Fieldrequest_idTypestringConstraints and defaultsminLength: 1RequirementRequired
FieldmessageTypestringConstraints and defaultsconst: "success"RequirementRequired
FielddataTypeobjectConstraints and defaultsNo additional constraintsRequirementRequired
FieldpageTypeobjectConstraints and defaultsNo additional constraintsRequirementRequired
FieldwarningsTypearrayConstraints and defaultsNo additional constraintsRequirementRequired
FieldmetaTypeobjectConstraints and defaultsNo additional constraintsRequirementRequired
Full response JSON Schema
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "code": {
      "type": "number",
      "const": 200
    },
    "request_id": {
      "type": "string",
      "minLength": 1
    },
    "message": {
      "type": "string",
      "const": "success"
    },
    "data": {
      "type": "object",
      "properties": {
        "creator_id": {
          "type": "string",
          "pattern": "^[a-f0-9]{24}$"
        },
        "item": {
          "anyOf": [
            {
              "type": "object",
              "properties": {
                "snapshot_date": {
                  "anyOf": [
                    {
                      "type": "string"
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "ages": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "genders": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "interests": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "provinces": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "cities": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "devices": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string",
                        "minLength": 1
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                }
              },
              "required": [
                "snapshot_date",
                "ages",
                "genders",
                "interests",
                "provinces",
                "cities",
                "devices"
              ],
              "additionalProperties": false
            },
            {
              "type": "null"
            }
          ]
        }
      },
      "required": [
        "creator_id",
        "item"
      ],
      "additionalProperties": false
    },
    "page": {
      "type": "object",
      "properties": {
        "next_cursor": {
          "type": "null"
        }
      },
      "required": [
        "next_cursor"
      ],
      "additionalProperties": false
    },
    "warnings": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "meta": {
      "type": "object",
      "properties": {
        "listing_id": {
          "type": "string",
          "const": "xiaohongshu.pgy.bloggers.fans.profile"
        },
        "version": {
          "type": "string",
          "const": "v1"
        },
        "catalog_release_id": {
          "type": "string",
          "minLength": 1
        },
        "price_book_version": {
          "type": "string",
          "minLength": 1
        },
        "result_status": {
          "type": "string",
          "enum": [
            "complete",
            "empty"
          ]
        },
        "charged_amount": {
          "type": "string"
        },
        "balance_after": {
          "type": "string"
        },
        "currency": {
          "type": "string",
          "const": "CNY"
        }
      },
      "required": [
        "listing_id",
        "version",
        "catalog_release_id",
        "price_book_version",
        "result_status",
        "charged_amount",
        "balance_after",
        "currency"
      ],
      "additionalProperties": false
    }
  },
  "required": [
    "code",
    "request_id",
    "message",
    "data",
    "page",
    "warnings",
    "meta"
  ],
  "additionalProperties": false
}

Known limitations

  • Only aggregate distributions are returned.
  • Categories and coverage can change with PGY's methodology.
  • Low-sample categories may be absent.

Integration example

REST (cURL)

curl -X POST https://api.dataxapi.com/v1/xiaohongshu/pgy/bloggers/fans/profile \
  -H "Authorization: Bearer $DATAXAPI_API_KEY" \
  -H "Idempotency-Key: your-stable-intent-key" \
  -H "Content-Type: application/json" \
  -d '{"user_id":"5c668b3e0000000012021605"}'

Exact MCP Preview (Codex config)

[mcp_servers.dataxapi]
url = "https://api.dataxapi.com/mcp"
bearer_token_env_var = "DATAXAPI_API_KEY"

The same API key exposes only the precise tools in its scope. Keep the key in an environment variable, never in the config file. Reuse an explicit idempotency_key for safe retries.

View client compatibility →

Catalog release: catalog-production-2026-09-17.1 · PriceBook: pricebook-production-2026-09-17.1