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xiaohongshu.pgy.bloggers.datasummary@v1

小红书蒲公英博主数据概览

蒲公英博主指标概览

读取当前投放成本预估、内容形式占比、粉丝增长和合作行业。

POST/v1/xiaohongshu/pgy/bloggers/data-summary

英文名称: Xiaohongshu PGY creator data summary · PGY Blogger Metrics · Summary
Read current estimated campaign costs, content mix, audience growth, and collaboration industries.

适合什么任务

  • 用于快速评估当前投放性价比与内容结构。

不适合什么任务

  • 不用于绘制逐日表现趋势。

请求参数

字段user_id类型string约束与默认值pattern: "^[a-f0-9]{24}$"必填性必填
字段content_scope类型string约束与默认值enum: "organic" | "commercial" · default: "organic"必填性选填
完整请求 JSON Schema
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "user_id": {
      "type": "string",
      "pattern": "^[a-f0-9]{24}$"
    },
    "content_scope": {
      "default": "organic",
      "type": "string",
      "enum": [
        "organic",
        "commercial"
      ]
    }
  },
  "required": [
    "user_id"
  ],
  "additionalProperties": false
}

静态响应样例

application/json
{
  "code": 200,
  "request_id": "req_example_pgy_blogger_summary",
  "message": "success",
  "data": {
    "creator_id": "5c668b3e0000000012021605",
    "item": {
      "snapshot_date": "2026-08-01",
      "estimated_cpm": {
        "image": 11.2,
        "video": 18.4
      },
      "estimated_read_cost": {
        "image": 1.23,
        "video": 2.34
      },
      "estimated_engagement_cost": {
        "image": 3.4,
        "video": 4.5
      },
      "estimated_cpuv": {
        "image": 5.6,
        "video": 6.7
      },
      "content_mix": [
        {
          "label": "图文",
          "percent": 75
        },
        {
          "label": "视频",
          "percent": 25
        }
      ],
      "fans_30d_growth_rate": "12.5%",
      "trade_names": [
        "美妆个护"
      ],
      "active": true,
      "active_days_last_7": 5,
      "median_reads": 1121,
      "median_engagements": 154,
      "note_count": 16
    }
  },
  "page": {
    "next_cursor": null
  },
  "warnings": [],
  "meta": {
    "result_status": "complete",
    "balance_after": "49.61",
    "listing_id": "xiaohongshu.pgy.bloggers.datasummary",
    "version": "v1",
    "catalog_release_id": "catalog-production-2026-09-17.1",
    "price_book_version": "pricebook-production-2026-09-17.1",
    "charged_amount": "0.39",
    "currency": "CNY"
  }
}

当前不可运行

完整结果和空结果收费;部分结果和失败不收费。

响应 Contract

字段摘要用于快速浏览;完整 JSON Schema 是稳定输出 Contract。

字段code类型number约束与默认值const: 200必填性必填
字段request_id类型string约束与默认值无额外约束必填性必填
字段message类型string约束与默认值const: "success"必填性必填
字段data类型object约束与默认值无额外约束必填性必填
字段page类型object约束与默认值无额外约束必填性必填
字段warnings类型array约束与默认值无额外约束必填性必填
字段meta类型object约束与默认值无额外约束必填性必填
完整响应 JSON Schema
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "code": {
      "type": "number",
      "const": 200
    },
    "request_id": {
      "type": "string"
    },
    "message": {
      "type": "string",
      "const": "success"
    },
    "data": {
      "type": "object",
      "properties": {
        "creator_id": {
          "type": "string"
        },
        "item": {
          "anyOf": [
            {
              "type": "object",
              "properties": {
                "snapshot_date": {
                  "anyOf": [
                    {
                      "type": "string"
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "estimated_cpm": {
                  "type": "object",
                  "properties": {
                    "image": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    },
                    "video": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    }
                  },
                  "required": [
                    "image",
                    "video"
                  ],
                  "additionalProperties": false
                },
                "estimated_read_cost": {
                  "type": "object",
                  "properties": {
                    "image": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    },
                    "video": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    }
                  },
                  "required": [
                    "image",
                    "video"
                  ],
                  "additionalProperties": false
                },
                "estimated_engagement_cost": {
                  "type": "object",
                  "properties": {
                    "image": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    },
                    "video": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    }
                  },
                  "required": [
                    "image",
                    "video"
                  ],
                  "additionalProperties": false
                },
                "estimated_cpuv": {
                  "type": "object",
                  "properties": {
                    "image": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    },
                    "video": {
                      "anyOf": [
                        {
                          "type": "number",
                          "minimum": 0
                        },
                        {
                          "type": "null"
                        }
                      ]
                    }
                  },
                  "required": [
                    "image",
                    "video"
                  ],
                  "additionalProperties": false
                },
                "content_mix": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "label": {
                        "type": "string"
                      },
                      "percent": {
                        "anyOf": [
                          {
                            "type": "number",
                            "minimum": 0
                          },
                          {
                            "type": "null"
                          }
                        ]
                      }
                    },
                    "required": [
                      "label",
                      "percent"
                    ],
                    "additionalProperties": false
                  }
                },
                "fans_30d_growth_rate": {
                  "anyOf": [
                    {
                      "type": "string"
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "trade_names": {
                  "type": "array",
                  "items": {
                    "type": "string"
                  }
                },
                "active": {
                  "anyOf": [
                    {
                      "type": "boolean"
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "active_days_last_7": {
                  "anyOf": [
                    {
                      "type": "integer",
                      "minimum": 0,
                      "maximum": 9007199254740991
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "median_reads": {
                  "anyOf": [
                    {
                      "type": "number",
                      "minimum": 0
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "median_engagements": {
                  "anyOf": [
                    {
                      "type": "number",
                      "minimum": 0
                    },
                    {
                      "type": "null"
                    }
                  ]
                },
                "note_count": {
                  "anyOf": [
                    {
                      "type": "integer",
                      "minimum": 0,
                      "maximum": 9007199254740991
                    },
                    {
                      "type": "null"
                    }
                  ]
                }
              },
              "required": [
                "snapshot_date",
                "estimated_cpm",
                "estimated_read_cost",
                "estimated_engagement_cost",
                "estimated_cpuv",
                "content_mix",
                "fans_30d_growth_rate",
                "trade_names",
                "active",
                "active_days_last_7",
                "median_reads",
                "median_engagements",
                "note_count"
              ],
              "additionalProperties": false
            },
            {
              "type": "null"
            }
          ]
        }
      },
      "required": [
        "creator_id",
        "item"
      ],
      "additionalProperties": false
    },
    "page": {
      "type": "object",
      "properties": {
        "next_cursor": {
          "type": "null"
        }
      },
      "required": [
        "next_cursor"
      ],
      "additionalProperties": false
    },
    "warnings": {
      "type": "array",
      "items": {
        "type": "string"
      }
    },
    "meta": {
      "type": "object",
      "properties": {
        "listing_id": {
          "type": "string",
          "const": "xiaohongshu.pgy.bloggers.datasummary"
        },
        "version": {
          "type": "string",
          "const": "v1"
        },
        "catalog_release_id": {
          "type": "string",
          "minLength": 1
        },
        "price_book_version": {
          "type": "string",
          "minLength": 1
        },
        "result_status": {
          "type": "string",
          "enum": [
            "complete",
            "empty"
          ]
        },
        "charged_amount": {
          "type": "string"
        },
        "balance_after": {
          "type": "string"
        },
        "currency": {
          "type": "string",
          "const": "CNY"
        }
      },
      "required": [
        "listing_id",
        "version",
        "catalog_release_id",
        "price_book_version",
        "result_status",
        "charged_amount",
        "balance_after",
        "currency"
      ],
      "additionalProperties": false
    }
  },
  "required": [
    "code",
    "request_id",
    "message",
    "data",
    "page",
    "warnings",
    "meta"
  ],
  "additionalProperties": false
}

已知限制

  • 成本指标是预估值,不代表最终采购或成交成本。
  • 日常与合作口径会产生不同成本结果。
  • 同行对比与部分字段可能因样本不足而为空。

接入示例

REST(cURL)

curl -X POST https://api.dataxapi.com/v1/xiaohongshu/pgy/bloggers/data-summary \
  -H "Authorization: Bearer $DATAXAPI_API_KEY" \
  -H "Idempotency-Key: your-stable-intent-key" \
  -H "Content-Type: application/json" \
  -d '{"user_id":"5c668b3e0000000012021605","content_scope":"organic"}'

Exact MCP Preview(Codex 配置)

[mcp_servers.dataxapi]
url = "https://api.dataxapi.com/mcp"
bearer_token_env_var = "DATAXAPI_API_KEY"

同一个 API Key 只会暴露其 Scope 内的精确 Tool。请把 Key 放在环境变量中,不要写入配置文件。需要安全重试时,请显式复用 idempotency_key。

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目录发布物: catalog-production-2026-09-17.1 · PriceBook: pricebook-production-2026-09-17.1