# What is CPE on Xiaohongshu PGY and on Douyin Xingtu?

Both are a cost per engagement, but they divide different amounts. PGY's post-campaign CPE divides all the ad spend on a note by its interactions; Xingtu's divides the task amount by likes, comments and shares. The two figures are not to be compared directly. DataXAPI reads Xiaohongshu (RedNote) with 21 endpoints, from $0.0200 a call; a failed call is not charged.

## The two definitions

On Xingtu, Douyin's creator marketplace, the help centre defines a finished task's CPE as the task amount over likes plus comments plus shares, and its CPM as the task amount over views, times 1,000. Before a campaign it shows an expected CPE, worked out from the rate, the expected views and the recent engagement rate, as its in-page help puts it.

On PGY (蒲公英), Xiaohongshu's creator marketplace, the in-page help defines the post-campaign CPE as all ad spend on the note, once it is used as ad material, over its interactions. For its medians it counts an interaction as a like, save, comment, share or follow.

|  | Xingtu | PGY |
| --- | --- | --- |
| Divides | The task amount | All ad spend on the note |
| By | Likes + comments + shares | Interactions |
| Where defined | Help centre | In-page help |

## What DataXAPI returns

`douyin.xingtu.creators.metrics` returns Xingtu's expected figures for a creator: `cpe_21_60s`, `cpe_over_60s`, `cpm_21_60s` and `cpm_over_60s`, in the `currency` given. The names follow the old rate types: since 2026-08-18 Xingtu calls the former 21–60 second rate 植入视频 (integrated video) and the former over-60 second rate 定制视频 (custom video).

The PGY endpoints return no CPE. `xiaohongshu.pgy.creators.metrics` gives the `engagement_rate` and median interactions of a creator's everyday notes; `xiaohongshu.pgy.creators.search` in the full view gives the rates (`ext.rate_image_note`, `ext.rate_video_note`) and `ext.median_engagements`. Neither marketplace's post-campaign CPE of your own orders is read here.

## Endpoints

- [Xiaohongshu PGY creator metrics](https://dataxapi.com/apis/xiaohongshu/pgy/creators/metrics/) ($0.0400 / a call): Get how a Xiaohongshu creator's everyday notes did over the last 30 or 90 days, by PGY creator ID: notes, median impressions, reads and interactions, engagement and completion ratios, the share of notes past 100 and 1,000 likes, and the standing among comparable creators.
- [Xiaohongshu PGY creator search](https://dataxapi.com/apis/xiaohongshu/pgy/creators/search/) ($0.0400 / a call): Search Xiaohongshu creators on PGY by terms, matched against what they write about: creator ID, name, handle, location, content categories, followers, and in the full view what an image note and a video note cost and median reads and interactions. The creator ID the other PGY endpoints take comes from here.
- [Douyin Xingtu creator metrics](https://dataxapi.com/apis/douyin/xingtu/creators/metrics/) ($0.0040 / a call): Get how a Douyin creator's videos did over the last 30 or 90 days, by Xingtu creator ID: videos, median views, average likes, comments and shares, engagement and completion ratios, expected cost per thousand views and per interaction.
- [Douyin Xingtu creator rate card](https://dataxapi.com/apis/douyin/xingtu/creators/rates/get/) ($0.0400 / a call): Get what a Douyin creator charges on Xingtu for each kind of sponsored work, and how it is settled.

## How-to guides

- [How to look up Xiaohongshu (RedNote) PGY creator rates and audience](https://dataxapi.com/guides/xiaohongshu-pgy-creator-rates/)
- [How to look up a Douyin creator's Xingtu rate card](https://dataxapi.com/guides/douyin-xingtu-creator-rates/)

## Sources

What this page says of other services is from their own pages and documents, read on 2026-10-29. Prices and features change: check the source before you decide.

- [Xingtu help centre: post-campaign figures](https://www.xingtu.cn/help-center/demander/115182)
- [Xingtu help centre: rate types renamed](https://www.xingtu.cn/help-center/author/208549)
- [Xingtu in-page help (expected CPE)](https://lf-star-static.bytetos.com/obj/star-scm-static/star/idou_fe/assets/index-B3L_xLW-.js)
- [PGY in-page help (post-campaign CPE)](https://fe-static.xhscdn.com/formula-static/pgy-pc/public/resource/js/async/3273.8b65719f.js)
- [PGY in-page help (medians and interactions)](https://fe-static.xhscdn.com/formula-static/pgy-pc/public/resource/js/index~10.210fc0a2.js)

## More about Xiaohongshu (RedNote)

- [Xiaohongshu (RedNote) API](https://dataxapi.com/apis/xiaohongshu/)
- [Douyin API](https://dataxapi.com/apis/douyin/)
- [Xiaohongshu PGY API](https://dataxapi.com/apis/xiaohongshu/pgy/)
- [Douyin Xingtu API](https://dataxapi.com/apis/douyin/xingtu/)
- [How do I export Xiaohongshu (RedNote) data?](https://dataxapi.com/answers/export-xiaohongshu-data/)
- [Can ChatGPT read Xiaohongshu (RedNote)?](https://dataxapi.com/answers/can-chatgpt-read-xiaohongshu/)
- [What is xsec_token on Xiaohongshu?](https://dataxapi.com/answers/xiaohongshu-xsec-token/)
- [What is a Xiaohongshu note ID, and what is an xhslink link?](https://dataxapi.com/answers/xiaohongshu-note-id-and-xhslink/)
- [What is Xiaohongshu PGY?](https://dataxapi.com/answers/what-is-xiaohongshu-pgy/)
- [How to get Xiaohongshu (RedNote) note comments in bulk](https://dataxapi.com/guides/xiaohongshu-note-comments/)
- [How to search and export Xiaohongshu (RedNote) notes by keyword](https://dataxapi.com/guides/xiaohongshu-search-export-notes/)
- [How to get a keyword's search index and related keywords on Xiaohongshu PGY](https://dataxapi.com/guides/xiaohongshu-pgy-keywords/)

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Catalog revision 5c3194deef3264cc. [HTML version](https://dataxapi.com/answers/xiaohongshu-pgy-cpe-vs-xingtu-cpe/)