# Brand monitoring on Chinese social media: Weibo, Douyin, Xiaohongshu (2026)

Four steps, on one key for all 3 platforms: search Weibo, Douyin and Xiaohongshu for your brand terms on a schedule; pick out the posts with the most engagement; read their comments for what people say; raise an alert when something moves. With DataXAPI, 10 brand terms checked daily on all three come to $12.60 a month. The free trial covers up to 333 calls; a failed call is not charged.

Updated 2026-11-06

## Which endpoint does each step?

All three return the same kind of post object, so one table compares them.

| Step | Weibo | Douyin | Xiaohongshu |
| --- | --- | --- | --- |
| Search brand terms | `weibo.posts.search` (newest first) | `douyin.videos.search` (newest available) | `xiaohongshu.notes.search` (newest available) |
| Read comments | `weibo.posts.comments.list` | `douyin.videos.comments.list` | `xiaohongshu.notes.comments.list` |
| Watch heat | `weibo.trends.list` hot searches | `douyin.index.brands.history` brand index | `xiaohongshu.pgy.keywords.history` search index |

## What does a month cost?

10 brand terms, one page a day on each platform: Weibo 300 × $0.0020 = $0.60, Douyin 300 × $0.0200 = $6, Xiaohongshu 300 × $0.0200 = $6: $12.60. With Xiaohongshu every 3 days instead, about $8.60. A failed call is not charged.

## Can I do it without code?

Yes. The ready-made Skill, Keyword search and mentions, searches several platforms at once. Or connect DataXAPI to Claude or ChatGPT and say: “Every day, check Weibo, Douyin and Xiaohongshu for new posts about my brand, take the 10 with the most engagement and sum up the negative comments.” The AI calls these endpoints itself.

## Why DataXAPI

- Steady: endpoints were available 99.9% of the last 30 days, on a public status page you can check.
- Fast: a paid call took 2.5 seconds at the median over the last 7 days (counted 2026-11-06).
- Fewer tokens: across 226 endpoints, one recorded real response each, the platform's own JSON comes to 9.2M tokens and what an AI reads through DataXAPI's MCP server to 452k, 95% fewer; the JSON of a direct API call is 90% fewer too (counted 2026-11-06). Every platform answers in one shape: the author in `author`, counts in `metrics`, the next page in `page.next_cursor`, so another platform needs no new parser.
- See before you pay: every endpoint's page shows a recorded real response, field by field.
- Spending you control: a failed call is not charged; each key can have a limit, `X-Max-Price` caps one call, and the same `Idempotency-Key` within 24 hours is never charged twice.
- Ready for AI: a remote MCP server listed in the official MCP registry as `com.dataxapi/mcp`, usable from Claude, Cursor and ChatGPT.
- Free trial of up to 333 calls, no card.

## Endpoints

- [Weibo realtime search](https://dataxapi.com/apis/weibo/posts/search/) ($0.0020 / a call): Get a page of Weibo posts for search terms, newest first: text (a long post is cut short here), author and follower count, likes, comments, reposts, pictures, topics.
- [Douyin video search](https://dataxapi.com/apis/douyin/videos/search/) ($0.0200 / a call): Search Douyin videos by terms, a page at a time, sorted by relevance, newest or most liked and filtered by time posted: caption, author with follower count, engagement counts.
- [Xiaohongshu note search](https://dataxapi.com/apis/xiaohongshu/notes/search/) ($0.0200 / a call): Search Xiaohongshu notes by terms: title, text, author, engagement counts, images, and a link that opens.
- [Weibo post comments](https://dataxapi.com/apis/weibo/posts/comments/list/) ($0.0020 / a call): Get a page of comments on a Weibo post by post ID: text, commenter, likes, reply count, time posted, IP location.
- [Douyin video comments](https://dataxapi.com/apis/douyin/videos/comments/list/) ($0.0020 / a call): Get a page of comments on a Douyin video: text, commenter, likes, reply count, time posted.
- [Xiaohongshu note comments](https://dataxapi.com/apis/xiaohongshu/notes/comments/list/) ($0.0200 / a call): Get a page of top-level comments on a Xiaohongshu note by ID or link, newest first: text, commenter, likes, reply count, time posted.
- [Weibo hot search board](https://dataxapi.com/apis/weibo/trends/list/) ($0.0020 / a call): Get Weibo's current hot search list, 50 terms, with rank and heat.
- [Douyin trend-index brand trends](https://dataxapi.com/apis/douyin/index/brands/history/) ($0.0020 / a call): Get a brand's day-by-day search, content and spread indexes on Douyin over a date range, from the platform's own index tool. An index is the platform's score, not a count; days are calendar days in China time (UTC+8).

## How-to guides

- [Weibo API in Python: search posts and get comments (2026)](https://dataxapi.com/guides/weibo-api-python/)

## More about Weibo

- [Weibo API](https://dataxapi.com/apis/weibo/)
- [Douyin API](https://dataxapi.com/apis/douyin/)
- [Xiaohongshu (RedNote) API](https://dataxapi.com/apis/xiaohongshu/)
- [Douyin trend-index API](https://dataxapi.com/apis/douyin/index/)
- [My Weibo scraper got blocked: what now? (2026)](https://dataxapi.com/answers/weibo-scraper-blocked/)
- [What does status 432 mean on Weibo? (2026)](https://dataxapi.com/answers/weibo-432-client-error/)
- [Weibo data API: posts, comments and trending (2026)](https://dataxapi.com/answers/weibo-data-apis/)
- [Weibo MCP server for Claude and Cursor (2026)](https://dataxapi.com/answers/weibo-mcp/)
- [China trending API: Douyin, Weibo, Zhihu and Bilibili hot lists (2026)](https://dataxapi.com/answers/china-trending-api/)
- [Social listening API for China: one keyword across Weibo, Douyin, Xiaohongshu and more (2026)](https://dataxapi.com/answers/social-listening-api-china/)
- [What are Weibo mid, uid and bid? (2026)](https://dataxapi.com/answers/weibo-mid-uid-bid/)
- [Collecting Weibo comments and Xiaohongshu notes for a thesis, without coding (2026)](https://dataxapi.com/answers/social-media-data-for-thesis-research/)
- [Weibo API for AI agents and LLMs: fewer tokens, called from Claude and Cursor (2026)](https://dataxapi.com/answers/weibo-api-for-ai-agents/)

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